Latasha Malik

Latasha leads growth and transformation across Martin Randall Travel's key markets, the UK, North America and Australasia. She works across the business to identify new revenue opportunities and strengthen commercial performance, leveraging partnerships, data and technology to support scalable growth and long-term value creation.

Prior to joining Martin Randall Travel, Latasha held senior roles across technology, travel and retail including what3words and Jacobs Media Group. Her career has focused on international market development, strategic partnerships and helping organisations unlock new opportunities for growth.

Alongside her commercial responsibilities, she has a particular interest in the practical application of data, technology and artificial intelligence to support better decision-making and organisational performance.